What you can post
Text
Captions up to 2,200 characters, with at most 30 hashtags and 20 @mentions. Every post needs a photo or a video.
Media
Photos and MP4 videos, up to 20 items in a carousel. PNG, WebP and GIF are converted to JPEG. AVIF, BMP and TIFF are refused.
Post types
Feed photo, carousel, Reel, Trial Reel and Story. A single video in a feed post goes out as a Reel.
Analytics
7 or 30 days: followers and reach by day, views, likes, comments, shares, saves and replies, plus views, reach, saves, likes, comments and shares for each post.
Checked before scheduling
PostQueen refuses a post that breaks these rules and shows the message in the composer:
Both Instagram connections run the same checks. A story has no caption and no item limit, so the hashtag, @mention, 20-item and aspect ratio checks do not apply to it.
Image size and video length are Instagram’s rules, and PostQueen does not check them first. Instagram takes images up to 8 MB, Reels from 3 seconds to 15 minutes and up to 300 MB, and story videos from 3 to 60 seconds and up to 100 MB. When Instagram refuses one, PostQueen shows its reason, for example “Instagram images must be 8 MB or smaller.”
Connect Instagram
Instagram has two tiles in Add Channel. Both need an Instagram Business or Creator account. Personal accounts cannot be connected. Switch the account to a professional one in the Instagram app first.- Instagram (Standalone)
- Instagram (Facebook Business)
1
Open Add Channel
Open Channels and choose Add Channel, then Instagram (Standalone).
2
Sign in to Instagram
Sign in with the Instagram account you want to post to, and approve every permission you are asked for. PostQueen needs all of them.
3
Check that it connected
The channel appears in the Channels list with its avatar and name.
Post settings
Each Instagram post in the composer has these settings:- Post Type: Post, Reel or Story. It starts on Post. A feed post with several items is a carousel.
- Collaborators (max 3): invite up to 3 public accounts to a post, carousel or Reel. Not offered on stories.
- Audio: add music or original sound to a single-video Reel, with trending audio suggested, and set the music and video volumes. Only on the Instagram (Facebook Business) tile.
- Trial Reel: show a Reel to people who don’t follow you first. Graduation Strategy decides how it reaches your followers: Manual, or Auto (based on performance).
- Cover: in a video’s Media Settings, Select frame picks a frame of the video and From gallery a JPEG or PNG from your media library. A Reel with one video shows that picture as its cover. A video in a carousel uses the frame you selected.
Comments and threads
Add comment schedules your own comments under the post. They are text only, each has its own delay, and each is posted as a comment on the published post. Instagram has no threads.Good to know
- A channel connected through Instagram (Facebook Business) keeps its connection for about 59 days. After that it shows Needs reconnecting: choose Reconnect channel in its menu. A Standalone channel renews itself.
- Images are converted to JPEG when the post is published, not when you schedule it. An animated GIF goes out as a still image.
- Instagram itself caps an account at 100 posts published through its API in any 24 hours.
- Stories published through the API are confirmed by Meta for Business accounts. Meta’s pages do not confirm them for Creator accounts.
- During the free trial, an Instagram account that another PostQueen workspace already connected is refused until you end the trial.
Troubleshooting
Not enough scopes, when choosing a provider, please add all the scopes
Not enough scopes, when choosing a provider, please add all the scopes
A permission was switched off on Meta’s screen. Connect the channel again and approve every permission.
Your Instagram account is not a professional (Business or Creator) account. Switch it in the Instagram app, then reconnect the channel.
Your Instagram account is not a professional (Business or Creator) account. Switch it in the Instagram app, then reconnect the channel.
Switch the account to a Business or Creator account in the Instagram app, then reconnect the channel.
A permission is missing for this account
A permission is missing for this account
Seen on both tiles. If the account is connected through a Facebook Page, make sure your Facebook account has full content access to that Page. Then reconnect the channel and approve every permission.
Instagram no longer lets this channel publish to the account
Instagram no longer lets this channel publish to the account
The channel can no longer reach the account, for example because the account was unlinked from its Facebook Page. PostQueen marks the channel as Needs reconnecting and sends one notice a day. Posts that come due before you reconnect fail and need to be scheduled again. In Meta Business Suite, link the Instagram account to its Page again, then choose Reconnect channel in the channel’s menu and approve every permission.
PostQueen could not find this Instagram account through the Facebook Pages you allowed.
PostQueen could not find this Instagram account through the Facebook Pages you allowed.
Seen when reconnecting on the Facebook Business tile. Either the account is not linked to a Facebook Page, or its Page was not selected on Facebook’s screen. Link the account to a Page in Meta Business Suite, then reconnect and select that Page when Facebook asks.
We couldn't find any business connected to the selected pages.
We couldn't find any business connected to the selected pages.
Seen on the Facebook Business tile when no shared Page has an Instagram account linked. Link the Instagram account to a Facebook Page, then connect again and share that Page, and every business, when Facebook asks.
Instagram feed photos must be between 4:5 and 1.91:1. Crop the photo or post it as a story.
Instagram feed photos must be between 4:5 and 1.91:1. Crop the photo or post it as a story.
A feed photo is too tall or too wide. Crop it to between 4:5 (portrait) and 1.91:1 (landscape), or post it as a story, and schedule the post again. When PostQueen finds it while you schedule, the message starts with the photo’s number and size.
You have reached the maximum number of posts per day allowed for your account
You have reached the maximum number of posts per day allowed for your account
Instagram’s own daily cap was reached. Move the post to a later time.
This account doesn't support Trial Reels
This account doesn't support Trial Reels
Instagram does not offer Trial Reels to this account. Switch Trial Reel off and schedule the Reel again.
Next steps
Create a post
Write once for several channels, then schedule it, save a draft or post now.
All channels
What each network posts, its text limit and how to connect it.
Post from an AI agent
Ask Grok Bot, Muse, ChatGPT, Claude or another agent to schedule the post for you.
A post did not go out
Why a post fails and what to do about it.