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LinkedIn Page

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What she can post to a LinkedIn Page

A hiring update, a product video, three slides that LinkedIn turns into a swipeable document. The post goes out as the company, not as you, and the numbers come back for the page and for the individual post.

Character limit

3,000 characters

Media

Optional. One image, one video, or two or more images for a carousel

Post types

Text post, image post, video post, PDF carousel, comment

Analytics

Yes, for the page and for each post
Page numbers come back as page views, clicks and shares, with engagement and comments on the same chart and follower gains split into organic and paid. Per post she reads impressions, clicks and likes, alongside comments, shares and engagement. She keeps two LinkedIn jobs moving at once, which is the professional posting limit the page carries.
LinkedIn turns some combinations back before she calls the API:
  • Carousel can only be created with 2 or more images and no videos.
  • Can have maximum 1 media when selecting a video.
  • Comments can only contain text.
Two or more images plus the carousel setting become a PDF document share. That path has its own section further down this page.

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Posting PDFs / document carousels

Upload two or more images to a LinkedIn Page and she stitches them into a PDF carousel. LinkedIn is the only network where that works, and only through document-carousel posts. You never upload a PDF yourself: she builds it from your images and posts it as a LinkedIn document share. Nowhere else accepts it. The public-API upload endpoint rejects application/pdf.

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Self-hosting

On PostQueen Cloud this channel is ready: open Add Channel and pick it. Running your own instance? You register the application yourself: Set up LinkedIn Page on your own instance.